![]() ![]() Morning Consult Brand Intelligence tracks consumer perceptions of thousands of brands on a daily basis, forming the foundation of this report. This ranking is determined by the share of Gen Z adults who have either a “somewhat” or “very” favorable opinion of each brand. ![]() Additionally, it includes the 10 most popular brands among Gen Z men and women respectively, as well as the brands that stand out most for each gender.ĭownload the full report for a deeper look at Gen Z’s Favorite Brands, including an expanded ranking of the top 40 most popular brands and a look at how Gen Z’s preferences stand out compared with millennials. This ranking spotlights which brands have been most successful in that pursuit, highlighting the top 20 brands most popular with Gen Z adults (ages 18-25) as well as the 20 that stand out most relative to older generations. This makes adapting to their consumer preferences an evermore important consideration for brands. The oldest members of Gen Z are entering their mid-20s, expanding their foothold in the workforce and marketplace. ![]()
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